The Challenge.
Coffee is a daily habit, making it hard to convince consumers to switch brands. Kopiko needed a disruptive way to prove their energy benefits.
- High brand loyalty to existing coffee giants
- Need to prove the "focus" aspect
- Standing out on grocery shelves
Our Strategy.
We targeted people in the morning rush, asking them about their coffee habits and handing them a Kopiko to try on the spot.
The Habit Hook
Asking "Are you a coffee lover?"
The Taste Test
Instant reactions to the flavor and energy kick.
The Comparison
Comparing it live to expensive coffee shop drinks.
Hook A: Coffee Lovers
Boots on the Ground.
Filming outside busy subway stations and corporate offices during the morning commute.
15M+
Views
3.8X
ROAS
The Results.
A massive jolt to sales.
3.8X
ROAS
Profitable customer acquisition.
15M+
Views
Strong organic visibility.
High
Retail Lift
Correlated with increased retail pull-through.
Key Takeaways
Timing is Key.
Intercepting people when they actually need the product (morning commute) yields the best reactions.
Taste is King.
A shocked, positive taste reaction sells beverages instantly.
Value Proposition.
Positioning it against an $8 latte makes the purchase a no-brainer.
The street interviews captured the exact energy we wanted for our brand.
Marketing Director
Kopiko Focus
Frequently Asked Questions
How did Kopiko Focus improve their ROAS?
By targeting commuters during the morning rush and capturing live taste tests of their product.
What were the results for Kopiko Focus?
They achieved a 3.8X ROAS and 15M+ views across their campaigns.