The Spark
We started working with Polymarket in April 2024. At first, it was simple; Polymarket just showed up in our street polling. Literally. We wore a T-shirt with their logo.
Within one week, our street interview ads hit 1 million views.
That's when it clicked. Street polling weren't just content — they were culture.
Audience Insights
The demographic profiling used to scale this campaign.
Men & Women 18-35
New York, Miami, Austin
Finance, Tech Startups, Web3
The Challenge
Tech and App brands often sound too corporate or technical for native TikTok and Reels feeds. This leads to massive ad fatigue, high Cost Per Install (CPI), and users instantly scrolling past their ads.
Our Solution
We translated complex value props into relatable, high-energy street polling. By replacing scripted actors with real human reactions, we created ads that felt like native entertainment, dominating the algorithm and driving organic virality.
The Blueprint
- Tested 12 unique hook variations based on trending topics.
- Deployed 3 different host personalities to segment audiences.
- Scaled the winning 'Trivia' angle with multi-variant retention editing.
Behind The Scenes: The Engine
How we manufacture virality for our clients.
Street Casting
We don't use actors. Our teams hit high-traffic areas to find authentic personalities that match your target demographic exactly.
Guerilla Filming
Fast-paced, run-and-gun filming using cinematic mobile rigs to ensure the footage looks native to the social feed but professional enough to convert.
Retention Editing
Our post-production team slices the footage into high-retention formats, aggressively A/B testing the first 3 seconds (the hook) to drop CPA.
The Delta
Performance marketing is all about the gap between where you are and where you could be. Here is the shift we generated.
Before
CPA: $85+
CTR: 0.8%
Ad Fatigue: High
With Us
CPA: $42
CTR: 3.4%
Creative Lifespan: 8+ Weeks
VERIFIED METRIC
1.1M+
App Installs
Creator Amplification
We don't just post videos on your brand account and hope for the best. To truly dominate the Tech & Apps niche, we push our winning creatives through a curated network of 50+ niche influencers via Spark Ads and Whitelisting.
- Bypasses Ad Blockers
- Borrows Creator Trust
- Multiplies Reach instantly
50+
Creators
24h
Deployment
Winning Formats
The specific street interview angles we used for Tech & Apps brands.
Your Path to Scale
Stop relying on creative that burns out in 3 days. Let's build a content engine that actually lowers your acquisition costs.
Discovery
We analyze your funnels and identify your most profitable angles.
The Pilot
We hit the streets, generate the assets, and run an initial validation test.
Domination
We take over ad spend and aggressively scale the winning creatives.
Frequently Asked Questions
Do street polling work for B2B tech?
Yes. We adapt the format to industry hubs and conferences to capture high-intent audiences while maintaining viral feed energy.
Can you explain complex tech products on the street?
Absolutely. We craft hook-based questions that simplify complex value props into relatable, scroll-stopping public conversations.
How do we get started?
Click the 'Book Your Call' button to schedule a discovery strategy session with our performance creative team.