The Spark
We started working with Polymarket in April 2024. At first, it was simple; Polymarket just showed up in our street polling. Literally. We wore a T-shirt with their logo.
Within one week, a video hit 1 million views.
That's when it clicked. Street polling wasn't just content — it was culture.
The Viral Roadmap
From street content to massive installs.
The Network
50+ Creators repost and react. Brand dominates the feed across crypto and sports.
The Scale
Paid ads turned on. Performance creative scaling hits 1,000,000+ Installs.
The Compound
Retargeting loops and organic reshares continue to drive installs for months.
The Creative Engine
The machinery behind the magic.
Hyper Targeting
Precision audience matching using street data.
Volume Scale
Producing 20+ unique variants per week.
Data Feedback
Real-time optimization based on install costs.
Flipping the Switch
Once the brand was everywhere, paid media finally worked the way it's supposed to. We took over Meta ads and paired street interview creatives with high-intent distribution.
LIVE RESULT
1M+
App Installs
Culture Domination
35%
Brand Lift
#1
App Store Rank
24/7
Social Presence
Why This Works
Real > Scripted
Polymarket didn't need a studio. They needed reality. Real reactions beat scripted ads every time.
Culture First
Culture comes before conversion. We built the cultural moment, then the installs followed naturally.
Distribution
Street polling start the fire. The paid media and creator network scales it to the moon.