The Challenge.
Born To Be Free built a unique wellness platform, but explaining the complex health benefits was becoming difficult and expensive. Traditional ads felt too clinical.
- Market confusion around product benefits
- Low engagement on educational/long-form content
- High CPL preventing aggressive scaling
Our Strategy.
We turned health education into street trivia. By asking "Myth vs Fact" questions, we created an engaging environment for product discovery.
The Myth-Buster
Challenging common wellness misconceptions on camera to hook the audience immediately.
Open-Mic Confessions
Letting real people share their health struggles, creating immediate empathy with the viewer.
Education via Play
Using trivia as a low-friction way to teach people about the brand's unique value prop.
The Myth-Buster
Boots on the Ground.
We hit high-traffic wellness districts. Within 10 days, we captured the type of raw, honest stories that build unbreakable trust with the viewer.
50%
CPL Reduction
8.5s
Avg Watch Time
The Results.
Metrics that redefined their market presence.
-50%
Lower Cost Per Lead
Cut their acquisition costs in half compared to traditional ads.
3X
Watch Time Increase
Average watch time tripled as the content became entertaining.
4M+
Total Views
The series became a viral hit within health and wellness niches.
Key Takeaways
Educate through Play.
Nobody wants a lecture. Everyone wants to watch a trivia game.
Empathy over Features.
Showing people that you understand their struggle is more powerful than any sales pitch.
Native Wins.
Lo-fi street content bypasses the brain's "ad-blocker" because it looks like entertainment.
Born To Be Free was a hard sell until Street Poller came along. They made it human, they made it relatable, and they made our ads profitable again.
Head of Growth
Born To Be Free
Frequently Asked Questions
How did Born To Be Free lower CPL?
By shifting from clinical ads to 'Myth vs Fact' street trivia, they achieved a 50% drop in Cost Per Lead.
What was the watch time increase?
The highly engaging format tripled their average watch time from 2.5 seconds to 8.5 seconds.