The Challenge.
BeReal built a phenomenal platform, but getting users to maintain daily engagement was becoming expensive. Traditional UGC and polished studio ads were suffering from severe banner blindness among Gen Z.
- CAC was stagnant and rising
- Standard UGC felt "scripted" to college students
- Needed a native way to show the "Real" aspect of the app
Our Strategy.
Stop selling. Start asking. We deployed our hosts to high-traffic university campuses to organically integrate BeReal into viral conversations.
The "Hook
Instead of pitching the app, we asked open-ended lifestyle questions: "Who is your most active friend on BeReal?" to create native entries.
Authentic Framing
We let real students hold the phone and navigate the BeReal UI on camera. The lo-fi aesthetic built immediate trust in the feed.
Rapid Iteration
We delivered 30+ variations of the winning videos, testing different hooks, text overlays, and CTA placements for scale.
Hook A: The Call Out
Boots on the Ground.
Our creator network mobilized. Within 7 days, we captured authentic reactions across 3 major university hubs. No actors, no sets, just a raw, undeniable social proof engine.
30+
Unique Assets
7 Days
Turnaround
The Results.
Metrics that changed the trajectory of the company.
30%
Reduction in CAC
Dropped significantly below the target $2.50 threshold.
45k+
New App Installs
Generated within the first 30 days of the campaign launch.
10M+
Organic Views
The content was so native it triggered massive algorithmic reach.
Key Takeaways
Stop looking like an ad.
The moment a user recognizes a pitch, they swipe. Lo-fi street polling bypass the brain's "ad-blocker" because they look like pure entertainment.
The Hook is everything.
Testing 10 different hooks for the same core video body allowed us to find the exact phrasing that achieved a 45% thumb-stop rate.
Volume wins.
Delivering 30+ assets prevented creative fatigue, allowing BeReal to scale their spend without a drop in CAC efficiency.
We were burning money on traditional UGC. Street Poller Media came in, changed the entire creative narrative, and cut our acquisition costs by 30%. They are the only creative partners we trust with our growth.
Growth Team
BeReal
Frequently Asked Questions
How did BeReal lower their CAC?
By partnering with Street Poller Media, BeReal shifted from standard UGC to organic street polling on college campuses, dropping their Customer Acquisition Cost by 30%.
How many views did BeReal's street interview campaign get?
The campaign generated over 10 million organic views because the native street interview format triggered massive algorithmic reach on TikTok.